High-Impact Trade Show & Exhibition Architecture

Exhibition Booth Design & Fabrication: Maximize Trade Show Footprint & B2B Pipeline

Trade shows represent major capital and leadership investment. We design and construct custom architectural exhibition booths engineered to command category authority, capture high visitor volume, and convert qualified foot traffic into enterprise sales pipeline.

+150

Booths Built

+5000

Square Meters Executed

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360-Degree Exhibition Services

Services Exclusive Your Brand

We are not just contractors; we are your event management department.

Booth Review and Selection

Analyzing the exhibition floor plan and identifying the best location relative to competitors.

Core Services

Booth Construction and Architecture

Creating a space that truly showcases your brand. Precise execution of wooden (luxury), Maxima (modern), and space frame structures with decorative lighting and first-class materials.

Carpentry and Painting Flooring
Construction Consultation

Coffee Shop and Catering

Gracious Hospitality with the Aroma of Coffee

Barista and Host/Hostess
Finger Foods and Pastries
VIP Protocol

Presence Planning

Developing sales scenarios, staff organizational behavior training, and uniform provision.

Photography and Videography

Capturing lasting moments. Production of exhibition teasers, industrial product photography, and event news coverage.

On-site Editing Instagram Content

Promotional Items and Gifts

Design and production of catalogs, brochures, tote bags, planners, and luxury promotional gifts for VIP guests.

Graphic Design Express Printing
From Brief to Opening

Process Booth Construction You

Precise, engineered, and according to exhibition schedule.

01

Needs Assessment and Planning

Receiving the hall plan, exhibition regulations, and your marketing brief to create the best design.

02

3D Design

Provision of 360-degree renders and technical drawings for final approval and exhibition permits.

03

Workshop Production

Fabrication of wooden components, MDF cutting, and preparation of stickers and lightboxes in the workshop.

04

Installation and Assembly

Relocation of structures to the hall, final assembly, flooring, electrical wiring, and cleaning prior to opening.

05

Support and Dismantling

Technical presence throughout the exhibition, and dismantling and removal of structures after the event.

Why Hashiyeh Graphic?

The Difference A Crowded Booth With Empty Aisles

Design Based on Brand Identity

Many booth builders are just carpenters, but we are brand architects. By understanding your visual identity, corporate colors, and marketing objectives, we create a space that shouts your brand's message, not just a wooden structure occupying space.

Time Management

On-Time Delivery, Stress-Free

Every exhibitor's nightmare is an unfinished booth on opening day. Our team, with precise project management, ensures your booth is ready for setup and reception 24 hours before the opening.

Exhibition Grade A
Premium Materials

Visitor Attraction (Footfall)

+300%

Increase in visitors with open and inviting design

Design
Creative Form

Executed Projects

Our Showcase of Achievements

A selection of booths executed at international exhibitions in Tehran and other cities.

Mining Exhibition

Himko Holding

200 sqm island booth, two-story structure with wood and glass materials. Iran Conmin Exhibition.

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Industry Exhibition

Arka Sanat Lian Shargh

100 sqm booth with 4-meter height, industrial design using corporate yellow and black colors.

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Transportation

Silk Road Logistics (Silco)

Open and modern booth design to facilitate B2B meetings at the transportation exhibition.

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Agrofood

Anagol

Food industry booth with product testing counters and green, natural decoration.

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Iran Plast

Mahoor Plast

Corner booth with illuminated shelves for displaying plastic products.

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Commerce

Nemati Trading

Maxima (Modular) booth with custom graphic design and large lightboxes.

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Our Expert Team

Creators Brilliant Ideas

Hamidreza Amini

Hamidreza Amini

CEO & Founder

Saeid Khedmatkon

Saeid Khedmatkon

Sales Manager

Pouya Asfarjani

Pouya Asfarjani

Head of Design Studio

Fatemeh Bazaee

Fatemeh Bazaee

Social Media Manager

Omid Motamedi

Omid Motamedi

Web Supervisor

Parisa Savadkoohi

Parisa Savadkoohi

Website & SEO Specialist

Pouya Salehi

Pouya Salehi

Website & SEO Specialist

Arefeh Naghipour

Arefeh Naghipour

Editor

Saba Mohammadi

Saba Mohammadi

Instagram Specialist

Mohammad Ahmadi

Mohammad Ahmadi

Social Media Specialist

Bahar Bayat

Bahar Bayat

Sales Specialist

Reyhaneh Maroufi

Reyhaneh Maroufi

Editor

Exhibition Booth Construction Rates 1404

Plans Booth Execution

Transparent packages based on material and structure type, suitable for your budget.

Basic Plan

Maxima (Modular) Structure

  • Main Structure Maxima Aluminum Profiles
  • Flooring First-class Ribbed Carpet
  • Lighting Standard Projectors and Fluorescent Lights
  • Equipment Including Counter Desk, Chairs, Catalog Holder
  • Graphics Printing and Installation of Banners and Stickers on Panels

Growth Plan

Wooden Structure (Chipboard/MDF)

  • Design Custom and Creative 3D Design
  • Structure Materials Wood, MDF with Plastic/Acrylic Paint
  • Flooring Laminate Flooring or Tufted Carpet
  • Lighting Halogen, Cove Lighting, Decorative Lightboxes
  • Header Sign Styrofoam or Raised Plexiglass Cutout
  • Full Services Including Transportation, Installation, VIP Furniture Equipment, and Dismantling

Special Plan (VIP)

Two-Story or Special Materials

  • Structure Two-Story Metal Frame or High-Gloss/Polyurethane
  • Green Wall Installation of Natural or Artificial Green Wall
  • Technology Urban Video Wall (LED) and Touchscreen Displays
  • Hospitality Separate VIP and CIP Area with Full Equipment
  • Permits Obtaining Engineering System Approval for the Second Floor

Before the hall fills up,
Reserve your spot!

Exhibiting means a golden opportunity to connect with major clients. Your unique booth design and exhibition advertising are handled by us.

Exhibition Services and Booth Design Consultation

Questions Frequently Asked Questions about Booth Design

Answers to Employers' Most Important Concerns in Exhibition Booth Design and Construction

For custom (wooden) booths, the optimal time is at least 30 to 45 days before the exhibition starts. This period includes design, design approval, obtaining exhibition permits, workshop cutting, and painting. For Maxima and Space booths, 10 to 15 days in advance is also possible, but the sooner you act, the higher the design quality will be.

Yes, in all HGR booth design plans, the provision of furniture (VIP and CIP), counter desks, bar stools, refrigerators, water coolers, and catalog holders is included. Special equipment such as city screens (Video Wall), coffee makers, and audio systems are also available for rent.

Custom-built booths are constructed with wood, MDF, and particle board materials, giving the designer complete freedom to create curved, unique forms and coloring; this type of booth is more luxurious and expensive. Modular (Maxima) booths are made from prefabricated aluminum structures, which offer high installation speed and are more economical but have limitations in creating complex forms.

Costs related to "land rental," "electricity connection," and "performance bond" are paid directly by the employer to the exhibition organizer's account. However, the administrative process of obtaining booth construction permits, submitting technical drawings, and signing engineering forms is handled by our technical team.

The Trade Show & Exhibition Architecture Playbook: Maximizing Footprint, Authority & B2B Pipeline

Introduction: The Exhibition; A Physical Arena for Brand Authority

In the digital age, in-person B2B events remain the most concentrated platform for establishing high-stakes commercial relationships. Your exhibition booth is not merely temporary furniture; it represents your brand's physical flagship in an intensely competitive commercial territory. With hundreds of competing vendors nearby, architectural distinction, deliberate visitor flow, and spatial lighting determine whether decision-makers stop or walk past.

Exhibition Stand Architecture merges industrial design, experiential engineering, environmental psychology, and commercial conversion. Whether exhibiting at regional conventions or major international trade shows in Toronto, Chicago, Frankfurt, or Dubai, the core principles of success remain identical: Distinction with Maximum Commercial Efficiency. In this comprehensive playbook, we examine the strategic layers of exhibition architecture, spatial design, and booth visitor conversion.

Chapter One: Classification of Exhibition Structures; Which Option is Right for You?

Choosing the type of structure is your first and most critical strategic decision in executing Exhibition Stand Design and Construction in Isfahan which directly impacts your budget and brand prestige; therefore, before starting the project, a thorough study Comprehensive Guide to Booth Construction Cost Estimation provides you with a clear understanding of the financial and operational aspects of the work.

1. Custom Built / Wood Stands

Known as "wooden booths" or "carpentry booths," this category represents the kings of exhibition halls. In this method, there are no limitations. The designer can create any curved, angular, or abstract form.

Advantages
  • Very high prestige and demonstration of brand power.
  • Possibility of implementing hidden and decorative lighting.
  • Complete coverage of columns and hall irregularities.
  • Possibility of building a second floor (Double Deck) for VIP meetings.
Disadvantages and Challenges
  • Higher cost compared to other methods.
  • Longer execution time (requires workshop construction).
  • More waste generation after demolition.

2. Modular Systems (Maxima & Octanorm)

The Maxima structure consists of aluminum profiles and MDF or glass panels. This system is suitable for companies seeking a modern, clean, and engineered look at a reasonable cost.

  • Execution Speed

    Due to pre-fabricated components, the installation of a Maxima booth is much faster than wood and does not create environmental pollution (dust and paint) in the hall.

  • Reusability

    Unlike wooden booths that are demolished after the exhibition, Maxima components are rented, and your costs are spent on "services" not "purchasing disposable materials."

3. Space Frame

Metal truss structures connected with clamps. This option is mostly used for outdoor spaces or booths requiring great height and hanging large banners. Although it lacks the aesthetic elegance of wood, it is the cheapest and most durable option for harsh weather conditions.

Chapter Two: Zoning and Architectural Plan (Zoning)

A successful booth is like a small city that must have different zones for different functions. Improper space separation leads to chaos and drives customers away.

1. Attraction Zone

The outer edges of the booth and the Info Desk. A place where, by using lightboxes, video walls, and brochure distribution based on principles of advertising and exhibition catalog design, you stop passing visitors.

2. Presentation Zone

The central space of the booth where physical products, models, or touch displays are located. Here, visitors interact with the product.

3. Consultation Zone / CIP

Bar tables or small round tables for short, semi-formal negotiations. A space where, by implementing techniques for how to convert exhibition leads into loyal customers, visitors are transformed into loyal customers.

4. VIP and Management Zone

A more enclosed and quieter space (sometimes on the second floor or behind partitions) for finalizing contracts and hosting special guests. Away from the hustle and bustle of the aisles.

5. Support Space (Storage/Kitchen)

The hidden heart of the booth! A small but vital space for storing promotional gifts, staff coats and bags, refrigerators, and catering equipment. This space should never be forgotten, otherwise, the booth will suffer from visual disarray.

Chapter Three: The Magic of Light and Color in Booth Design

Lighting in an exhibition is not just for illumination; it's a tool to direct the customer's gaze. Also, the synergy of physical space with advertising consulting and marketing campaigns in Isfahan multiplies the effectiveness of brand presence.

Lighting Techniques

  • General Lighting (Ambient): Usually provided by metal halide or LED projectors to make the entire booth space bright and inviting. Dark booths create a sense of uncertainty.
  • Focused Lighting (Spot): Using halogens or track lights to emphasize a specific product or company logo. This creates contrast and makes the product appear more premium.
  • Hidden Lighting (Linear): LED strips installed under tables, behind shelves, or in cornices to give the structure depth and a floating effect.

Color Psychology

Booth color should be a combination of corporate colors harmonious with visual identity and stationery design in Isfahan and neutral colors. Excessive use of a vibrant color (e.g., red) causes visitor eye fatigue and drives them away. Follow the 60-30-10 rule: 60% neutral color, 30% secondary color, and 10% accent corporate color.

Expert Business Consultation & Transformation

Ready to Boost and Grow Your Brand?

Consult with Hashiyeh Graphic's senior advisors and receive a customized digital success roadmap for your brand.